Promotion of activities done/product/artisan story through local newspaper/magazine

The promotion activities are done through newspapers in vernacular languages.

Sri Kuna Mallikarjuna ODOP Product producer receiving award from the GOI –

Sri Kuna Mallikarjuna is an famous Venkatagiri master weaver who got National award in 1996 for weaving the most intricate venkatgiri saree. He has assimilated traditional designs of the region, such as the artwork in this tapestry showing the Kalpavriksh tree and the Kamadhenu Cow, which are regarded as auspicious and bestowed of prosperity. The tapestry has been woven using very fine cotton yarn and pure gold thread, with both the warp and the weft having the same count of cotton yarn. It takes 3-4 months to weave each product.

National Award and Sant kabir Awards of the Sri. Kuna Mallikarjuna Rao, Jamdani weaver, Venkatagiri.

Sri Lakka Sreenivasulu ODOP Product producer receiving award from the GOI –

Lakka Srinivasulu is a national award winner of 2019 and his wife Suguna weaving together the delicate venkatgiri sarees. They weave in the jamdani extra-weft technique and the particular pattern that they are weaving is so time consuming that not more than 4 inches of the fabric can be woven in a day. According to Lakka Shreenivasulu anyone can wear a Venkatagiri Saree to any occasion at any time of the year as these sarees are extremely soft, lightweight, durable, and most importantly, consist of the most exclusive designs found in any kind of sarees across India.

Under expert guidance of Lakka Shreenivasulu many regional weavers are working under him. Smilingly Lakka says that handcrafted Venkatagiri sarees have now

Sri Lakka Sreenivasulu ODOP Product producer receiving National award

NMACC

Since the opening of the Nita Mukesh Ambani Cultural Centre, artisans nurtured by Antaran have received the opportunity to exhibit their talents live at the Crafts Pavillion. Expert Jamdani weavers were selected for this, as well as a team from Reliance Swadesh, which visited the cluster and IDC and procured authentic Venkatagiri Jamdani from the artisans. Antaran Venkatagiri played a key role in making the loom setup for the display at NMACC, acted as a base for the Swadesh team while visiting the cluster, coordinated the procurement and quality checks, and assisted in the making of artisan profiles. What was initially proposed as a 15-day event has now been extended to 3 months, and 4 batches of artisans have been to Mumbai and back. Through Reliance Swadesh, artisans in Venkatagiri have done business worth Rs. 30 lakhs, including direct procurement and order commissioning to the likes of Nita Ambani herself. This platform has also brough in much needed recognition to hard work and skill of the artisans and spotlighted the cluster.

Sri. Gurubatina Ramanaiah Weaver of Venkatagiri receiving National, Sant Kabir Award and State Award in various years.

Sri.Boga Ramu Weaver of Venkatagiri receiving National Award in 1999 for his Ani Butta Traditional Venkatagiri sarees.

Sri. Patnam Cheerala Reddy  Weaver of Venkatagiri receiving National, Sant Kabir Award for Venkatagiri Jamdani Cotton Saree.

Sri. Patnam Muni Babu Weaver of Venkatagiri receiving National Award in 2016 for his jamdani Venkatagiri sarees.

Sri. Sajja Veeraiah Weaver of Venkatagiri receiving National Award in 2000 for his Traditional Jamdani Venkatagiri sarees.

#PUNE news article for Venkatagiri product https://pune.news/lifestyle/unveiling-the-secrets-of-venkatagiri-sarees-craftsmanship-motifs-and-more-83861/
#HANS India for Venkatagiri product https://www.thehansindia.com/andhra-pradesh/venkatagiri-a-hub-for-exquisite-handloom-saris-830175